Three Trends We're Seeing Right Now

Hi ,

Across many of the organizations we’re working with right now, the same few brand challenges keep coming up. Here are three trends we’re seeing that may be helpful as you plan ahead.

1. Brands need systems, not just creative.

Many organizations already have strong strategy and design. The challenge is execution across dozens of touchpoints, including websites, campaigns, packaging, print, digital, and internal communication.

Without a connected system, brands start to drift. That is one reason we have been evolving the Rule29 website and the broader O’Neil Platform sites, including:

• O’Neil Printing

• Printing Solutions

• 9Fold Collective

• ON Purpose

Together, they reflect how the O’Neil Platform works as a connected system, supporting organizations from brand strategy through production, packaging, fulfillment, and delivery.

Fewer vendors. 
Fewer handoffs.
Stronger accountability.

2. Brand-native AI is changing how organizations engage people.

More organizations are moving beyond static content. Instead of simply presenting information, they are creating interactive brand experiences powered by brand-native AI and custom applications. These tools allow audiences to explore ideas and discover insight.

Examples include:

• Brand personality discovery tools

• Communication audits that reveal clarity gaps

• Interactive brand experiences built around real audience curiosity

They create engagement while also giving organizations valuable insight into how people think about their brand.

3. Trust and purpose are becoming leadership priorities.

Across industries, leaders are recognizing that brand is not just about marketing. It is about trust – and research reflects the shift.

Yet many organizations still struggle to translate values into everyday decisions. That is one reason initiatives like ON Purpose continue to grow. It provides leaders with a practical framework and community designed to help align values with culture, strategy, and decision making.

Alongside this work, we continue investing in Design for Good efforts like American Potluck, an art and storytelling project bringing artists together to celebrate shared experiences across the country. Work like this reminds us why communication matters in the first place.

If any of these ideas connect with challenges or opportunities you are exploring this year, we would welcome the conversation.

Want to learn more?